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I was approached by Adil Oliver Sharif, a videographer and photographer who is known for creating promotional video content for various high profile brands such as Coca-Cola, Budweiser, Barcardi, Lancome and Diageo, amongst his other creative personal projects and professional work.

Adil was interested in working with Step One on some social media video content. Step One is primarily a men's underwear brand whose target customer is the 'everyday bloke'. I was invited onboard to collaborate during the brainstorming phase.

 

My role was to generate ideas for a handful of short, humorous, on-brand videos to promote the product on social media. I came up with six concepts for which I produced written outlines, and then a further three example scripts.