We’ve been having lots of really useful training at work
to help us be the best we can in our jobs
and one of the sessions last week was talking about how we can achieve EEAT
(It's an acronym created by Google standing for Experience, Expertise, Authority and Trustworthiness.)
It reminded me of the times people in my personal circle have been surprised when I’ve told them I write for a parenting site – because I’m not a parent!Â
In my experience mums I’ve known can be fiercely defensive of their role,Â
and I think a lot of that comes down to how challenging it is to raise a child and tell yourself everyday that you’re doing a great job!
So when a non-parent comes along and tries to express something about parenting, it can be a pain point...
Which is why, as a parenting writer, it’s SO important to find ways to demonstrate that EEAT in my work.Â
(Of course, this also helps my work-related imposter syndrome at bay)
How do I do it?Â
I research reliable up-to-date primary sourcesÂ
I refer to scientific studies
I talk to experts in the field and medical professionals
I read parent forums and talk to mums
I’m transparent about where my info comes from
I gain experience by developing my knowledge over time
And importantly,
I build a supportive network of colleagues and contacts who can give me the EEAT I need to put into my work to make it valuable to parents...Â
DESPITE the fact that I don’t have children of my own.
I’m not just ‘the fun aunt’ – I’m a professional writer with skills dammit!Â
And that, my friends, is how you do it. 😊Â
(This was originally written and published as a LinkedIn post)
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